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Are Mature
Women Waiting on
the Sidelines of Beauty?

Women over the age of 40 may feel like the beauty industry doesn't make room for mature women. Often the only products that are marketed to this age group are labeled “anti-aging”. 

Try our tips to addressing the most common concerns of mature skin. Continue reading...

Featured Products
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Vitamin C Synergetic Repair Cream
$41.95
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Luscious Vitamin C Synergetic Serum
$44.95
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WINK Organic Lash and Brow Enhancing Oil
$53.95
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Clary Sage Eye Cream
$55.95
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Rosehip Face Serum
$55.95
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Vitamin C Oil - Amaranthine Youth Serum
$131.95
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All Natural Everyday Shea Butter Gift Pack (Four 1.6oz tins)
$51.95
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Feels Like a Facelift 40+ Night Cream - 60 ml
$29.95
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Clarifying Cleanser - 4 oz
$57.95
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Revitalize Botanical Face Mist
$56.00
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Firming Eye Cream
$82.00
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Mature Skin Day Facial Oil 10 ml
$35.95

Waterless Beauty Trend
We promise going water-free (or reducing your water usage in cosmetic products) is way simpler than it sounds. Read...

How to Cover Gray Eyebrows and Lashes
Graying hair in brows and lashes is completely normal. But that doesn’t mean you can’t make the most of it. Read...

Skin Changes in Menopause
Learn how to improve skin issues while going through the hormonal changes of perimenopause and menopause. Read...

Spotlight on Our Brands

Troubled Complexion?
Frustrated with the limited offerings for those of us with less than perfect skin. Read...

Giving Back to Their African Workforce
Look good and feel good. Eu’Genia Shea donates 15% of profits to their growers. Read…

How's Your Fingernail Health?
Learn about healthy nails and have fun reading about how AILA names their polishes. Read…

Freda & Wolf
Both men & women will benefit from indulging in the Freda & Wolf tonics and serums.

Herbal Glo
Herbal Glo founder, Darryl, uses African plant extracts to help your problem hair. 

Gia Minerals
Finding the purest form of naturally sourced ingredients that would benefit the skin was Georgina's focus.

Good Reads

Best Protein Sources for Vegans
Ready to begin your own vegan voyage? Make sure you're getting all the important nutrients along the way. Read...

Single-Use Plastics: A Roadmap to Sustainability
The UNEP has some advice for countries around the world. Read…

Plastic Recycling
We may believe we’re doing a good job with recycling, but the global statistics don’t support that assumption. Read…

In the News