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05/19/2021

Deep Dive with Amalie Beauty Owner Kristen Anderson

In the health and beauty industry, we often wonder to what extent plants can truly solve beauty issues. Amalie Beauty has created plant-based products that not only enhance natural beauty but actually heal, restore and rejuvenate everyday beauty problems.

Amalie is an organic beauty company that believes that nature provides the best beauty and skin therapies. Utilizing scientific research and natural and organic ingredients, they are solving the world’s toughest beauty problems and creating “products that enable your inner beauty to shine outwardly.”

We sat down with Kristen Anderson, owner of Amalie Beauty, to get a better understanding of their story and products.

How did Amalie develop as a company?

“Amalie was founded by a female chemistry student at MIT who was seeking an organic beauty solution for damaged eyelashes. She worked with the chemistry and marketing departments to create Wink Lash & Brow Oil and several 100% organic beauty oils.”

“The business has been growing consistently since its inception. I purchased the business after I found Amalie as a consumer when I purchased Wink to help with my thinning eyebrows. Like many of you, I have very sensitive skin and wanted to find a product that was both natural and effective. Wink not only stimulated new eyebrow growth but also helped my eyelashes grow! My background in sales, marketing, and operations made Amalie perfect as it was poised to scale in size”

How does your brand contribute to sustainability and community?

“Nearly all of our ingredients are 100% organic and all are sourced in the US. We seek premium ingredients from minority and local suppliers. We believe in all of our ingredients being completely transparent so all of our marketing and packaging reflects that.”

“Along with all of our organic product ingredients being sourced locally, all of our packaging is 100% recyclable and all of our products are cruelty-free. We also believe in supporting women with cancer. We’ve created a program called Pink Wink, which we feature each October. Wink is the perfect item as it is safe and effective at helping cancer patients stimulate regrowth of lashes and brows. For each purchase of our Wink product, we donate one to a woman with cancer. We are proud to have donated over 10,000 units in the past 5 years.”

Your Wink Lash & Brow Oil is one of our customer favorites. What makes this product so amazing?

“Wink is our first and best selling product. Wink is an organic lash & brow enhancing oil aimed at helping to naturally stimulate hair follicle growth. What makes it unique is that it’s 99%organic, scientifically derived and it really works on both lashes and brows. By leveraging a custom mix of essential fatty acids, this hypoallergenic beauty oil will give lashes and brows a more lush and full appearance. It’s easy to use and you will see visible results at 2 weeks; full results at 8-12.”

What is one thing you would like your customers to know about Amalie?

“We truly believe in every item we create and we love our customers! We are known for superior customer service and creating products that really work. We have a small but effective range of items and only add new items when they are proven to be amazing! We are honored to have very loyal customers who share their stories and needs. If there's one thing I would want to say to our customers it would be, thank you.”

What can customers expect next from Amalie?

“We listen to our customers and we’re always studying the market so that we can be constantly developing new organic products that help resolve beauty needs. After a great deal of testing, we recently launched an Under Eye Dark Circle & Wrinkle Serum that is doing very well. We are also working on a product for deep, fine line treatment.”

If you would like to learn more about Amalie Beauty and their products, you can follow them on Instagram, Facebook and visit their Website