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beMndful (formerly inVitamin)

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We're beMndful -- formerly inVitamin. A family-owned business focused on creating clean personal care products that are unique, affordable and 100% natural. We believe that what we put onto our bodies is just as important as what we put into them. That's why we source plant based ingredients that are EWG safe and certified cruelty-free. We're parents, so creating safe products is a top priority -- we don’t produce anything we wouldn’t use on ourselves or our children.

As our natural brand continues to grow, we're working diligently to bring our product line to a broader range of consumers throughout the US and abroad. To help accomplish this goal, we've taken a major step in transitioning our brand to give a newer, fresher and more targeted look and feel. The new brand -- "beMndful" -- will showcase the same great, pure products you've grown to love, with a fresh new look and feel.

The name beMndful represents the ongoing drive of improving our products, ingredients, sustainable packaging, and every aspect of our brand, every day. For our customers, beMndful is a way to improve lifestyle -- being mindful of body, mind, spirit, community and environment. Mindfulness is a key to tracking our goals and building the healthier life for which we all strive. Oh and we've included a discreet little shout out to our beloved home state of Minnesota (Mn). ;)